{"id":1381,"date":"2021-11-01T08:05:19","date_gmt":"2021-11-01T07:05:19","guid":{"rendered":"https:\/\/demosites.royal-elementor-addons.com\/cryptocurrency-v1\/?page_id=1381"},"modified":"2026-02-17T00:21:25","modified_gmt":"2026-02-16T23:21:25","slug":"publications","status":"publish","type":"page","link":"https:\/\/cdesh.net\/index.php\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1381\" class=\"elementor elementor-1381\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6231d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6231d5d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f648ba0\" data-id=\"f648ba0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128624f elementor-widget elementor-widget-heading\" data-id=\"128624f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PUBLICATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8f159 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c8f159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2bd49dd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2bd49dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d429c5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8d429c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e5955 elementor-widget elementor-widget-image\" data-id=\"c1e5955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"666\" height=\"874\"  class=\"attachment-large size-large wp-image-3820 lws-optimize-lazyload\" alt=\"\" srcset=\"https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/le-manager-devient-leader.jpg 666w, https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/le-manager-devient-leader-229x300.jpg 229w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/ data-src=\"https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/le-manager-devient-leader.jpg\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9244b82 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9244b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef28619 wpr-dual-heading-icon-top elementor-widget elementor-widget-wpr-dual-color-heading\" data-id=\"ef28619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-dual-color-heading.default\">\n\t\t\t\t\t\t\t\t<div class=\"wpr-dual-heading-wrap\">\n\t\t\t\t<div class=\"wpr-dual-title-wrap\">\n\t\t\t\t\t<h2 class=\"wpr-dual-title\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"first\">Le Manager Devient un Leader<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b8eab e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"63b8eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;enable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"104566443\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1045664431\" data-tab-title-id=\"e-n-tab-title-1045664431\" class=\"e-n-tab-title elementor-animation-pulse\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1045664431\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-reader\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352 96c0-53.02-42.98-96-96-96s-96 42.98-96 96 42.98 96 96 96 96-42.98 96-96zM233.59 241.1c-59.33-36.32-155.43-46.3-203.79-49.05C13.55 191.13 0 203.51 0 219.14v222.8c0 14.33 11.59 26.28 26.49 27.05 43.66 2.29 131.99 10.68 193.04 41.43 9.37 4.72 20.48-1.71 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13-7.2 24.4-17.7 30.4v31.6c0 5-3.9 8.9-8.9 8.9h-17.7c-5 0-8.9-3.9-8.9-8.9v-31.6c-10.5-6.1-17.7-17.4-17.7-30.4 0-19.7 15.8-35.4 35.4-35.4s35.5 15.8 35.5 35.4zM248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 478.3C121 486.3 17.7 383 17.7 256S121 25.7 248 25.7 478.3 129 478.3 256 375 486.3 248 486.3z\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tEditeur\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1045664431\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1045664431\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-992aa36 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"992aa36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-215680f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"215680f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71eacf3 elementor-widget elementor-widget-text-editor\" data-id=\"71eacf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"2\">Au terme de ce parcours, nous avons voulu partager la r\u00e9flexivit\u00e9 du concept de leadership, englobant \u00e0 la fois la r\u00e9flexion et la pratique. Dans ce monde globalis\u00e9, les entreprises sont en <b data-path-to-node=\"2\" data-index-in-node=\"192\">perp\u00e9tuel<\/b> changement pour apporter le bien-\u00eatre social et \u00e9conomique \u00e0 toutes les parties prenantes. Dans ce contexte, les organisations, qu&rsquo;elles soient priv\u00e9es ou publiques, ont besoin d\u2019un leadership de haute qualit\u00e9 pour parfaire la gestion des t\u00e2ches ou le processus des bonnes pratiques organisationnelles.<\/p><p data-path-to-node=\"3\">Nous pensons que notre d\u00e9marche est novatrice dans son souci d\u2019int\u00e9grer le leadership, consid\u00e9r\u00e9 comme une pratique diff\u00e9rente du management, mais compl\u00e9mentaire pour le d\u00e9veloppement des organisations. Toutefois, il est n\u00e9cessaire que chacun prenne son d\u00e9veloppement personnel \u00e0 c\u0153ur, quelle que soit sa position dans une organisation, afin de mieux servir les autres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1045664432\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1045664432\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-87d438b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"87d438b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21dddc9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"21dddc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa9ba7 elementor-widget elementor-widget-text-editor\" data-id=\"0aa9ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"5\"><strong data-start=\"63\" data-end=\"86\">Basile N\u2019Guessan Bi<\/strong> est un expert conf\u00e9rencier en leadership, dipl\u00f4m\u00e9 en management, marketing et titulaire d\u2019un Master Science en \u00e9tudes de d\u00e9veloppement de la London South Bank University. \u00c9crivain, il est l\u2019auteur de l\u2019ouvrage <em data-start=\"297\" data-end=\"381\">\u00ab Le succ\u00e8s du d\u00e9veloppement local par le marketing territorial et le leadership \u00bb<\/em>. Il est \u00e9galement Principal Consultant et Directeur Associ\u00e9 du <strong data-start=\"445\" data-end=\"454\">CDESH<\/strong>, ainsi que Commissaire G\u00e9n\u00e9ral du forum <strong data-start=\"495\" data-end=\"527\" data-is-only-node=\"\">\u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb<\/strong>, d\u00e9di\u00e9 au d\u00e9veloppement local et \u00e0 l\u2019attractivit\u00e9 territoriale. Il a aussi particip\u00e9 comme pan\u00e9liste \u00e0 la conf\u00e9rence <strong data-start=\"645\" data-end=\"671\">Africa Place Marketing<\/strong> \u00e0 Casablanca en 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1045664433\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1045664433\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-149c925 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"149c925\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb8bf94 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bb8bf94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b5021 elementor-widget elementor-widget-text-editor\" data-id=\"b0b5021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Basile N\u2019Guessan Bi, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1045664434\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1045664434\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-6ae1cda e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6ae1cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-250e286 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"250e286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee57cb elementor-widget elementor-widget-text-editor\" data-id=\"7ee57cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"30\" data-end=\"49\">Ivoire \u00c9ditions<\/strong> : Une maison d\u2019\u00e9dition ivoirienne qui publie et diffuse des ouvrages litt\u00e9raires et \u00e9ducatifs, tout en accompagnant les auteurs et en valorisant la culture locale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c479639 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c479639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981f0e3 wpr-button-icon-a-position-left wpr-button-icon-b-position-right elementor-widget elementor-widget-wpr-dual-button\" data-id=\"981f0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-dual-button.default\">\n\t\t\t\t\t\t\n\t<div class=\"wpr-dual-button\">\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-a-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-a wpr-button-effect wpr-button-none\" data-text=\"Go 1\" href=\"#link\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-a\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-a\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon-a\"><svg class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-b-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-b wpr-button-effect wpr-button-none\" data-text=\"Go\" href=\"#\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-b\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-b\">Commander<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon-b\"><svg class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8a0999 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e8a0999\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef37684 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ef37684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24277b wpr-dual-heading-icon-top elementor-widget elementor-widget-wpr-dual-color-heading\" data-id=\"c24277b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-dual-color-heading.default\">\n\t\t\t\t\t\t\t\t<div class=\"wpr-dual-heading-wrap\">\n\t\t\t\t<div class=\"wpr-dual-title-wrap\">\n\t\t\t\t\t<h2 class=\"wpr-dual-title\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"first\">le succ\u00e8s du d\u00e9veloppement local par le marketing territorial et le leadership<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792ea11 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"792ea11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;enable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"127068689\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1270686891\" data-tab-title-id=\"e-n-tab-title-1270686891\" class=\"e-n-tab-title elementor-animation-pulse\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1270686891\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-reader\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352 96c0-53.02-42.98-96-96-96s-96 42.98-96 96 42.98 96 96 96 96-42.98 96-96zM233.59 241.1c-59.33-36.32-155.43-46.3-203.79-49.05C13.55 191.13 0 203.51 0 219.14v222.8c0 14.33 11.59 26.28 26.49 27.05 43.66 2.29 131.99 10.68 193.04 41.43 9.37 4.72 20.48-1.71 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data-tab-title-id=\"e-n-tab-title-1270686893\" class=\"e-n-tab-title elementor-animation-pulse\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1270686893\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-copyright\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm117.134 346.753c-1.592 1.867-39.776 45.731-109.851 45.731-84.692 0-144.484-63.26-144.484-145.567 0-81.303 62.004-143.401 143.762-143.401 66.957 0 101.965 37.315 103.422 38.904a12 12 0 0 1 1.238 14.623l-22.38 34.655c-4.049 6.267-12.774 7.351-18.234 2.295-.233-.214-26.529-23.88-61.88-23.88-46.116 0-73.916 33.575-73.916 76.082 0 39.602 25.514 79.692 74.277 79.692 38.697 0 65.28-28.338 65.544-28.625 5.132-5.565 14.059-5.033 18.508 1.053l24.547 33.572a12.001 12.001 0 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13-7.2 24.4-17.7 30.4v31.6c0 5-3.9 8.9-8.9 8.9h-17.7c-5 0-8.9-3.9-8.9-8.9v-31.6c-10.5-6.1-17.7-17.4-17.7-30.4 0-19.7 15.8-35.4 35.4-35.4s35.5 15.8 35.5 35.4zM248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 478.3C121 486.3 17.7 383 17.7 256S121 25.7 248 25.7 478.3 129 478.3 256 375 486.3 248 486.3z\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tEditeur\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1270686891\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1270686891\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-b4bbc34 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b4bbc34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a30e570 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a30e570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ee6de elementor-widget elementor-widget-text-editor\" data-id=\"e8ee6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019id\u00e9e de ce livre a \u00e9t\u00e9 inspir\u00e9e \u00e0 l\u2019auteur par son exp\u00e9rience acquise dans le monde professionnel et intellectuel du marketing territorial et du tourisme. Cette id\u00e9e s\u2019est renferm\u00e9e au moment de se lancer dans l\u2019aventure du projet \u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb, puis lors de sa participation au salon des collectivit\u00e9s de 2022 \u00e0 l\u2019H\u00f4tel Ivoire d\u2019Abidjan, ainsi qu\u2019au cours d\u2019une rencontre sur le marketing territorial, \u00e0 Casablanca, avec la direction des collectivit\u00e9s locales du Maroc. Un livre int\u00e9ressant et indispensable pour le d\u00e9veloppement personnel et pour les collectivit\u00e9s locales, les dirigeants, cadres et \u00e9lus locaux qui visent \u00e0 am\u00e9liorer le bien-\u00eatre territorial \u00e0 travers un d\u00e9veloppement \u00e9conomique, social et touristique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1270686892\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1270686892\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-116fc22 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"116fc22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09e851c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"09e851c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9b565 elementor-widget elementor-widget-text-editor\" data-id=\"ce9b565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"5\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Basile N\u2019Guessan Bi<\/span><\/span>, dipl\u00f4m\u00e9 d\u2019\u00e9tudes en d\u00e9veloppement, management et marketing, est enseignant-consultant et Commissaire G\u00e9n\u00e9ral de \u00ab C\u00d4TE D\u2019IVOIRE ATTRACTIVE \u00bb, le forum sur le d\u00e9veloppement local et de l\u2019attractivit\u00e9 territoriale, organis\u00e9 pour des \u00e9changes d\u2019exp\u00e9riences entre professionnels, experts, universitaires, ainsi que pour soutenir les collectivit\u00e9s locales dans leurs activit\u00e9s de marketing territorial pour le d\u00e9veloppement local. Directeur Associ\u00e9 du Centre de D\u00e9veloppement \u00c9conomique Social et Humain (CDESH), il a \u00e9t\u00e9 pan\u00e9liste lors de la 3\u00e8me \u00e9dition de la conf\u00e9rence \u00ab AFRICA PLACE MARKETING \u00bb organis\u00e9e par Casablanca Events et Animation, \u00e0 Casablanca (Maroc) du 28 au 29 novembre 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1270686893\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1270686893\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-20cd043 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"20cd043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a073436 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a073436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e96c1da elementor-widget elementor-widget-text-editor\" data-id=\"e96c1da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Basile N\u2019Guessan Bi, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1270686894\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1270686894\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-2f57838 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2f57838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d21e22e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d21e22e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109c3c5 elementor-widget elementor-widget-text-editor\" data-id=\"109c3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img class=\"wp-image-5164 alignleft lws-optimize-lazyload\"  alt=\"\" width=\"113\" height=\"89\" \/ data-src=\"https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/images-2.png\">Mary Bro Foundation Publishing: C&rsquo;est une organisation non-gouvernementale et \u00e0 but non-lucratif, bas\u00e9e \u00e0 Harrow, dans le Nord-ouest de Londres, en Angleterre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbe011 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bbe011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d687068 wpr-button-icon-a-position-left wpr-button-icon-b-position-right elementor-widget elementor-widget-wpr-dual-button\" data-id=\"d687068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-dual-button.default\">\n\t\t\t\t\t\t\n\t<div class=\"wpr-dual-button\">\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-a-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-a wpr-button-effect wpr-button-none\" data-text=\"Go 1\" href=\"#link\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-a\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-a\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon-a\"><svg class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-b-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-b wpr-button-effect wpr-button-none\" data-text=\"Go\" href=\"#\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-b\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-b\">Commander<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon-b\"><svg class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80286d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b80286d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e836110 elementor-widget elementor-widget-image\" data-id=\"e836110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"468\" height=\"344\"  class=\"attachment-large size-large wp-image-4999 lws-optimize-lazyload\" alt=\"\" srcset=\"https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/488786186_1364896858211674_4007774361386649886_n.jpg 468w, https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/488786186_1364896858211674_4007774361386649886_n-300x221.jpg 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/ data-src=\"https:\/\/cdesh.net\/wp-content\/uploads\/2026\/02\/488786186_1364896858211674_4007774361386649886_n.jpg\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-969a1e0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"969a1e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>PUBLICATIONS Le Manager Devient un Leader RESUME AUTEUR Copyright Editeur Au terme de ce parcours, nous avons voulu partager la r\u00e9flexivit\u00e9 du concept de leadership, englobant \u00e0 la fois la r\u00e9flexion et la pratique. Dans ce monde globalis\u00e9, les entreprises sont en perp\u00e9tuel changement pour apporter le bien-\u00eatre social et \u00e9conomique \u00e0 toutes les parties prenantes. Dans ce contexte, les organisations, qu&rsquo;elles soient priv\u00e9es ou publiques, ont besoin d\u2019un leadership de haute qualit\u00e9 pour parfaire la gestion des t\u00e2ches ou le processus des bonnes pratiques organisationnelles. Nous pensons que notre d\u00e9marche est novatrice dans son souci d\u2019int\u00e9grer le leadership, consid\u00e9r\u00e9 comme une pratique diff\u00e9rente du management, mais compl\u00e9mentaire pour le d\u00e9veloppement des organisations. Toutefois, il est n\u00e9cessaire que chacun prenne son d\u00e9veloppement personnel \u00e0 c\u0153ur, quelle que soit sa position dans une organisation, afin de mieux servir les autres. Basile N\u2019Guessan Bi est un expert conf\u00e9rencier en leadership, dipl\u00f4m\u00e9 en management, marketing et titulaire d\u2019un Master Science en \u00e9tudes de d\u00e9veloppement de la London South Bank University. \u00c9crivain, il est l\u2019auteur de l\u2019ouvrage \u00ab Le succ\u00e8s du d\u00e9veloppement local par le marketing territorial et le leadership \u00bb. Il est \u00e9galement Principal Consultant et Directeur Associ\u00e9 du CDESH, ainsi que Commissaire G\u00e9n\u00e9ral du forum \u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb, d\u00e9di\u00e9 au d\u00e9veloppement local et \u00e0 l\u2019attractivit\u00e9 territoriale. Il a aussi particip\u00e9 comme pan\u00e9liste \u00e0 la conf\u00e9rence Africa Place Marketing \u00e0 Casablanca en 2022. \u00a9 Basile N\u2019Guessan Bi, 2025 Ivoire \u00c9ditions : Une maison d\u2019\u00e9dition ivoirienne qui publie et diffuse des ouvrages litt\u00e9raires et \u00e9ducatifs, tout en accompagnant les auteurs et en valorisant la culture locale. Au terme de ce parcours, nous avons voulu partager la r\u00e9flexivit\u00e9 du concept de leadership, englobant \u00e0 la fois la r\u00e9flexion et la pratique. Dans ce monde globalis\u00e9, les entreprises sont en perp\u00e9tuel changement pour apporter le bien-\u00eatre social et \u00e9conomique \u00e0 toutes les parties prenantes. Dans ce contexte, les organisations, qu&rsquo;elles soient priv\u00e9es ou publiques, ont besoin d\u2019un leadership de haute qualit\u00e9 pour parfaire la gestion des t\u00e2ches ou le processus des bonnes pratiques organisationnelles. Nous pensons que notre d\u00e9marche est novatrice dans son souci d\u2019int\u00e9grer le leadership, consid\u00e9r\u00e9 comme une pratique diff\u00e9rente du management, mais compl\u00e9mentaire pour le d\u00e9veloppement des organisations. Toutefois, il est n\u00e9cessaire que chacun prenne son d\u00e9veloppement personnel \u00e0 c\u0153ur, quelle que soit sa position dans une organisation, afin de mieux servir les autres. Basile N\u2019Guessan Bi est un expert conf\u00e9rencier en leadership, dipl\u00f4m\u00e9 en management, marketing et titulaire d\u2019un Master Science en \u00e9tudes de d\u00e9veloppement de la London South Bank University. \u00c9crivain, il est l\u2019auteur de l\u2019ouvrage \u00ab Le succ\u00e8s du d\u00e9veloppement local par le marketing territorial et le leadership \u00bb. Il est \u00e9galement Principal Consultant et Directeur Associ\u00e9 du CDESH, ainsi que Commissaire G\u00e9n\u00e9ral du forum \u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb, d\u00e9di\u00e9 au d\u00e9veloppement local et \u00e0 l\u2019attractivit\u00e9 territoriale. Il a aussi particip\u00e9 comme pan\u00e9liste \u00e0 la conf\u00e9rence Africa Place Marketing \u00e0 Casablanca en 2022. \u00a9 Basile N\u2019Guessan Bi, 2025 Ivoire \u00c9ditions : Une maison d\u2019\u00e9dition ivoirienne qui publie et diffuse des ouvrages litt\u00e9raires et \u00e9ducatifs, tout en accompagnant les auteurs et en valorisant la culture locale. T\u00e9l\u00e9charger Commander le succ\u00e8s du d\u00e9veloppement local par le marketing territorial et le leadership RESUME AUTEUR Copyright Editeur L\u2019id\u00e9e de ce livre a \u00e9t\u00e9 inspir\u00e9e \u00e0 l\u2019auteur par son exp\u00e9rience acquise dans le monde professionnel et intellectuel du marketing territorial et du tourisme. Cette id\u00e9e s\u2019est renferm\u00e9e au moment de se lancer dans l\u2019aventure du projet \u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb, puis lors de sa participation au salon des collectivit\u00e9s de 2022 \u00e0 l\u2019H\u00f4tel Ivoire d\u2019Abidjan, ainsi qu\u2019au cours d\u2019une rencontre sur le marketing territorial, \u00e0 Casablanca, avec la direction des collectivit\u00e9s locales du Maroc. Un livre int\u00e9ressant et indispensable pour le d\u00e9veloppement personnel et pour les collectivit\u00e9s locales, les dirigeants, cadres et \u00e9lus locaux qui visent \u00e0 am\u00e9liorer le bien-\u00eatre territorial \u00e0 travers un d\u00e9veloppement \u00e9conomique, social et touristique. Basile N\u2019Guessan Bi, dipl\u00f4m\u00e9 d\u2019\u00e9tudes en d\u00e9veloppement, management et marketing, est enseignant-consultant et Commissaire G\u00e9n\u00e9ral de \u00ab C\u00d4TE D\u2019IVOIRE ATTRACTIVE \u00bb, le forum sur le d\u00e9veloppement local et de l\u2019attractivit\u00e9 territoriale, organis\u00e9 pour des \u00e9changes d\u2019exp\u00e9riences entre professionnels, experts, universitaires, ainsi que pour soutenir les collectivit\u00e9s locales dans leurs activit\u00e9s de marketing territorial pour le d\u00e9veloppement local. Directeur Associ\u00e9 du Centre de D\u00e9veloppement \u00c9conomique Social et Humain (CDESH), il a \u00e9t\u00e9 pan\u00e9liste lors de la 3\u00e8me \u00e9dition de la conf\u00e9rence \u00ab AFRICA PLACE MARKETING \u00bb organis\u00e9e par Casablanca Events et Animation, \u00e0 Casablanca (Maroc) du 28 au 29 novembre 2022. \u00a9 Basile N\u2019Guessan Bi, 2024 Mary Bro Foundation Publishing: C&rsquo;est une organisation non-gouvernementale et \u00e0 but non-lucratif, bas\u00e9e \u00e0 Harrow, dans le Nord-ouest de Londres, en Angleterre. L\u2019id\u00e9e de ce livre a \u00e9t\u00e9 inspir\u00e9e \u00e0 l\u2019auteur par son exp\u00e9rience acquise dans le monde professionnel et intellectuel du marketing territorial et du tourisme. Cette id\u00e9e s\u2019est renferm\u00e9e au moment de se lancer dans l\u2019aventure du projet \u00ab C\u00f4te d\u2019Ivoire Attractive \u00bb, puis lors de sa participation au salon des collectivit\u00e9s de 2022 \u00e0 l\u2019H\u00f4tel Ivoire d\u2019Abidjan, ainsi qu\u2019au cours d\u2019une rencontre sur le marketing territorial, \u00e0 Casablanca, avec la direction des collectivit\u00e9s locales du Maroc. Un livre int\u00e9ressant et indispensable pour le d\u00e9veloppement personnel et pour les collectivit\u00e9s locales, les dirigeants, cadres et \u00e9lus locaux qui visent \u00e0 am\u00e9liorer le bien-\u00eatre territorial \u00e0 travers un d\u00e9veloppement \u00e9conomique, social et touristique. Basile N\u2019Guessan Bi, dipl\u00f4m\u00e9 d\u2019\u00e9tudes en d\u00e9veloppement, management et marketing, est enseignant-consultant et Commissaire G\u00e9n\u00e9ral de \u00ab C\u00d4TE D\u2019IVOIRE ATTRACTIVE \u00bb, le forum sur le d\u00e9veloppement local et de l\u2019attractivit\u00e9 territoriale, organis\u00e9 pour des \u00e9changes d\u2019exp\u00e9riences entre professionnels, experts, universitaires, ainsi que pour soutenir les collectivit\u00e9s locales dans leurs activit\u00e9s de marketing territorial pour le d\u00e9veloppement local. Directeur Associ\u00e9 du Centre de D\u00e9veloppement \u00c9conomique Social et Humain (CDESH), il a \u00e9t\u00e9 pan\u00e9liste lors de la 3\u00e8me \u00e9dition de la conf\u00e9rence \u00ab AFRICA PLACE MARKETING \u00bb organis\u00e9e par Casablanca Events et Animation, \u00e0 Casablanca (Maroc) du 28 au 29 novembre 2022. \u00a9 Basile N\u2019Guessan Bi, 2024 Mary Bro Foundation Publishing: C&rsquo;est une organisation<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-1381","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/pages\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/comments?post=1381"}],"version-history":[{"count":283,"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/pages\/1381\/revisions"}],"predecessor-version":[{"id":5167,"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/pages\/1381\/revisions\/5167"}],"wp:attachment":[{"href":"https:\/\/cdesh.net\/index.php\/wp-json\/wp\/v2\/media?parent=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}